PropNex Realty meteoric rise to become Singapore's largest listed real estate agency with over 11,000 real estate salespersons in an inspiring success story indeed. It has its genesis in 1999 as the brainchild of two visionary companies, Prulink and Nooris. With a shared vision of providing top quality service that customers trust, the company was founded and formed by Mohamed Ismail Gafoor and partners in 2000. This allowed them to benefit from the economies of scale that consumers could also enjoy as a result.
Building on its founding principles, PropNex Realty quickly gained a reputation for service excellence, eventually adopting the tagline “Service You Trust” in 2008, to best encapsulate the essence of the brand name. This belief in service has propelled the brand to become one of Singapore’s largest real estate companies with a sizeable market share in both the public and private markets.
PropNex is trusted for the breadth and depth of its knowledge of the property market. Apart from providing brokerage services, PropNex also offers consultancy services via several strategic business units — Project Marketing, Investment sales, Valuation Department, Corporate Leasing and Auction Department. These strategic business units are headed by seasoned directors with years of experience in their relevant fields.
The agency has constantly led the way in raising professional standards in the real estate industry and has won many prestigious industry accolades over the years, being the only real estate agency in Singapore to be awarded both the Singapore Service Class (S-Class) and Singapore Quality Class (SQC) certifications by SPRING Singapore in year 2015. The S-Class and SQC Certifications are part of the Business Excellence (BE) framework by SPRING Singapore that provides a comprehensive set of management standards for business excellence.
Our strong values which have propelled us to success for more than 20 years
in the real estate industry
To become the leader in any market we serve and revolutionize this organization to have the strength of a big company combined with the leanness and agility of a small firm.
To enhance customers’ quality of life through value-added professional service.
Autonomy and Entrepreneurship.
Respect and Concern for individuals.
Ethics, Honesty, and Integrity in all aspects of our business.
For over 20 years, PropNex's unwavering commitment to service excellence has seen it break new grounds in the real estate arena. The company has created several industry-firsts, leading the way in providing trusted professional real estate services in Singapore and regionally.
• Second year of the PropNex Monopoly championship, with prizes over $180,000
• Forging ahead with strategic extension and appointment of key leaders during the Mid Year Convention 2023
• First agency to cross the 12,000 salespersons mark in Singapore
• Fifth overseas brand presence: Australia
• FIRST in the real estate industry to conduct the PropNex Monopoly championship on a nationwide scale with prizes over $300,000
• Formation of industry’s first union for real estate salespersons – PropNex Real Estate Salespersons’ Chapter (Agents’Voice Matters)
• First agency to cross 10,000 salespersons mark in Singapore
• Contributed more than $1,000,000 to charity
• Fourth overseas market: Expanded into Cambodia
PropNex celebrates our 20th Anniversary on 15 July! 20 years of impacting the lives of home owners, property investors, developers and Singaporeans .We will continue to build legacies for generations.
PropNex United #1PNG. Celebrating greater unity amongst our salespersons as we continue being Number 1 in the real estate industry! We also produced a record number of 21 Millionaires that year!
Launch of PropNex Malaysia in March 2018 and successful listing on SGX Mainboard on 2 July 2018, making us the Largest Listed Real Estate Agency in Singapore.
DWG salespersons crossed over to PropNex in a historic event where both homegrown companies formed the largest real estate agency in Singapore First real estate agency to cross the 7,000 salespersons mark on 27 Nov 2017 based on CEA registry.
Presented the first ever SOE - PropNex Top Honouree of the Year Award as mark of excellence and in recognition of the crème of the crop amongst top entrepreneurs. Formation and conceptualisation of PropNex Indonesia, PropNex’s first regional venture.
PropNex won the prestigious Top Noveteur Award at the Asia Enterprise Brand Awards (AEBA) Ceremony 2015. Recognised as a Singapore Quality Class and Singapore Service Class organisation by Spring Singapore.
JLL takes stakes in PropNex International as PropNex sets its sights towards global outreach.
PropNex won the prestigious People - Centric Award at the inaugural Asia Responsible Corporate Awards 2013 (ARCA) organised by Creative Group and Channel News Asia.
PropNex introduced the Spouse Protection Scheme to protect spouses in the event of the unexpected passing of any team leader.
P&N Holdings was ranked second in the E50 Awards. The award reinforces the company’s efforts in business resilience, contributions to Singapore’s economic development and to the community as well as the best practices and corporate governance that the company has been keeping to.
Built another school in Cambodia - Trayong Pong for another 250 students, both schools were then handed over to the Ministry of Education in Cambodia, with the ambassador of Singapore gracing the occasion and officially opening the school.
Officially embarked on its “PropNex Cares” programme, actively encouraging salespersons’ participation in fund-raising efforts Built School in Cambodia – Kampal (funded the extension of a school wing, built pumping well and toilet cubicles) for 250 students.
Introduced compulsory Professional Indemnity Insurance for all associates to champion the protection of consumers even before being regulated by authority.
PropNex won Reader’s Digest Trusted Brand Gold Award, being voted by readers for its trusted professional real estate service.
The First and only Real Estate company to form a marching contingent at the 41st National Day Parade, representing as the economic growth pillar for the nation.
PropNex also introduced Team Leaders Pension Programme to encourage continued growth of our leaders in the long term.
Presidential visit to PropNex headquarters by His Excellency S.R Nathan, the late President of Singapore and the First Lady on 20th July 2005 President S.R Nathan also launched the book “You Can Fly” written by our CEO Mr Ismail which was published in 3 languages.
On 15th January 2004, the partner companies merged as a single entity and relinquished all their individual company brands. This marked the official birth of PropNex Realty in the form that exists today.
On 15th July 2000, First Class Consultants along with three other companies merged to become PropNex, a franchise model with over 3,000 salespersons, forming Singapore’s largest real estate network with the aim of adding greater value to real estate salespersons.
In 1999, like-minded unity of the founders of PruLink and Nooris formed FIRST CLASS CONSULTANTS PTE LTD. This setup made waves in the industry when Salespersons from PruLink and Nooris embraced the dual-career path innovation and joined forces to advertise.
CEO, Ismail Gafoor started a real estate company with his wife in January 1996. This company, NOORIS CONSULTANTS PTE LTD was at Apollo Centre at Havelock Road – a mere 350ft2 premise PRULINK REALTY PTE LTD was set up by two partners, Joseph Lee and Alan Lim. They opened their first office at Hougang, also a 350ft2 premise and commenced operations that same year.
Expanding our reach regionally since 2016
First regional presence
in Indonesia in 2016
Malaysia established in 2017
Vietnam started in 2018
Fourth Overseas Franchisee in Cambodia in 2021
Established in Australia in 2022
* As at Council of Estate Agencies, 1 Feb 2023
PropNex is an established brand in the real estate industry and has received numerous accolades and awards
PropNex is an established household name in the real estate industry and has received numerous accolades and awards from various independent bodies. These were in recognition of PropNex’s reputation in delivering professional real estate agency services.
PropNex has been a champion of meaningful causes through staff volunteerism, community and social engagements, and participation in myriad charity events
Over the past decade, PropNex has been a champion of meaningful causes through staff volunteerism, community and social engagements, and participation in myriad charity events. Reaching out and engaging the less privileged communities is our way of giving back, and an integral part of our corporate DNA.
We are firm believers in making a difference in the lives of the less fortunate and economically disadvantaged to help them better realise their true potential.
Contributing more than $1,000,000 to Community Chest beneficiaries
• Together with our salespersons, raised a cumulative amount of $5 Million for charity, a year ahead of its initial target (2013 – 2023), including $1.34m to Community Chest in 2022
• PropNex was recognised as the Community Chest Diamond Partner
Contributed more than $1,000,000 to Community Chest beneficiaries
PropNex presented a cheque of $750,000 to Community Chest, in the presence of Minister Desmond Lee and the Chairman of Community Chest, Mr Phillip Tan. Of this, $250,000 has been channelled to help the needy who are affected by the COVID-19 situation as well as the frontline heroes who are fighting the virus. Another $500,000 will go to the Community Chest, benefitting the less fortunate and underprivileged children. This is part of our pledge to donate $5 million to the Community Chest by 2023.
On 20 Aug 2019 during the PropNex 2nd Quarterly Convention, the $500,000 cheque was officially given to Mr Phillip Tan, president of the Community Chest, in the presence of guest- of-honour Mrs Josephine Teo, Minister for Manpower and Second Minister for Home Affairs. That same year, we are also proud to honour 10 Platinum Charity Ambassadors, salespersons who stepped forward to contribute $10,000 to charity.
PropNex officially presented a cheque for $500,000 to Community Chest in the presence of the President of Singapore, Madam Halimah Yacob on 14 August 2018 at the 2nd Quarterly Convention. The latest donation took our total contribution to $2.4million since 2013. At the same event, we pledged to contribute another $2.6million in the next five years, taking our total contribution to Community Chest to $5million by 2023.
On 15 Aug 2017, a $500,000 cheque was officially given to Mr Phillip Tan, president of the Community Chest, in the presence of guest-of-honour Mr Desmond Lee, Minister, Prime Minister’s Office and Second Minister for Home Affairs and Second Minister for National Development, during the 2nd Quarterly Convention attended by more 2,000 PropNex salespersons. At the Community Chest Awards 2017 held at The Istana, KEO, Mr Lim Yong Hock represented the agency to receive the 2016 Corporate Platinum Award from President Halimah Yacob for our continued contributions of $500,000.
In our continuous efforts in helping the beneficiaries of Community Chest, PropNex consultants have pledged to share part of their commissions, solicited donations from their clients and loved ones. PropNex will also match their contributions, dollar-for-dollar, to put together the $500,000 donation this year to help the children of Rainbow Centre Yishun Park School, Rainbow Center Margaret Drive School, St Andrew's Autism School, Grace Orchard School and AWWA School. We are happy to make a positive and lasting impact on the lives of the less fortunate in our community.
In the name of the nation's golden jubilee, PropNex raised close to $250,000, with the company matching dollar-to-dollar amounting to a total contribution of $500,000 to Community Chest. In order to raise this amount, PropNex continued the SHARE programme through so that we can donate regularly and conveniently.
We also started a fund-raising campaign in which PropNex donated $50 for every #heartbeatsSG50 video posted on social media platforms. To round off a special year of giving, PropNex also organised a flag day whereby all staff and salespersons went out to the streets with a specially designed tin – to raise more for charity.
In a move that is first of its kind; PropNex salespersons pledged a portion of their commission to SHARE, Community Chest's workplace giving programme through which employees can donate regularly and conveniently. In just 6 months, the company raised $300,000 for this worthy cause. The money raised was channeled to three special schools catering to children with disabilities. The schools are Lighthouse School, which helps children with hearing and visual impairment, MINDS Towner Gardens School to optimize the potential of children with mild intellectual disability and autism and the Rainbow Centre - Yishun Park School which works with children with multiple disabilities.
In conjunction with Singapore's 47th National Day Celebration, Col(NS) Mohamed Ismail - CEO of PropNex Realty and 20 handpicked PropNex Ambassadors together with 20 Children beneficiaries of The Straits Times School Pocket Money Fund (STPMF) engaged in the making of mini-figurines for the NDP12 Engagement Activity “Building a LovingSG” at Marina Square Shopping Mall.
This event is part of “PropNex Ambassadors' Care” project, which aims to raise funds for the underprivileged children in Singapore in building resilience and independence through education, and also a way to cultivate a sense of pride to be a Singaporean for these future pillars of Singapore.
Over 40 staff and salespersons volunteered to have their hair shaved for the Hair for Hope initiative to help Children's Cancer Foundation to increase awareness of cancer and improve the lives of children with cancer and their families. In all, we raised $50,000 for children fighting in solidarity against cancer.
PropNex is more than just a leading real estate company in Singapore. We want to give back to the community: Imagine Singapore in which every child with cancer is given access to affordable medical care and attention. This was our mantra.
PropNex went on another school-building mission, this time in the village of Trayong Pong, a two-hour drive north from Phnom Penh. Built from scratch, the school can accommodate up to 250 students. Students previously had to walk nearly 8 km to the nearest school - risking road hazards. Now getting an education has never been more convenient and safe.
PropNex commits to donate $30,000 over three years to the Singapore Children's Society as a Leading Enterprise Sponsor. This is under our corporate social responsibility theme of Empowering Future Generations Through Education.
One of our most massive projects was embarked upon in 2009 as well. The “PropNex Cares” Programme raised over $70,000 to build a school in Cambodia. With a 35-man strong contingent and 13 Victoria Junior College students, the team traveled to the country to paint the educational facility, build a water filtration system that provided portable drinking water, a pumping well, toilet cubicles and distribution of donated items to over 750 students.
Renowned and trusted for our in-depth knowledge of the real estate market, we offer a full suite of real estate brokerage services, representing clients in a broad spectrum of property segments.Learn More
Providing training for salespersons through Life Mastery Academy, a CEA- accredited provider of CPD CoursesLearn More
Renowned and trusted for our in-depth knowledge of the real estate market, we offer a full suite of real estate brokerage services, representing clients in a broad spectrum of property segments.
Providing training for salespersons through Life Mastery Academy, a CEA- accredited provider of CPD Courses
Life Mastery Academy (LMA) is a CEA (The Council for Estate Agencies) Approved Course Provider (ACP) for the Real Estate Salesperson (RES) Course. The RES course is a compulsory course that new Real Estate entrants must undergo before taking the industry RES Examination. The LMA-RES course is dedicated to providing learners the necessary knowledge, skills and attitude to passing the RES Examination in the shortest possible time and in just one sitting.
These training programmes offered by Life Mastery Academy aim to promote higher standards of professionalism, competency and integrity.
Although catering mainly to real estate agents, LMA's programmes are developed for individuals of all ages, and are tailored to address the needs of the participants and their varying specific challenges in life. These training programmes can be distinctly divided into three categories: Personal, Professional and Success & Wealth.
Personality Profiling and Coaching
Training the Trainer Programme
Real Estate Salesperson Course (Approved by CEA)
Sales Mastery Programme
Pricing Mastery Programme
Recruitment Mastery Programme
Sales Mastery Programme
Sales Mastery Programme
Ultimate Property Seminar on Real Estate Investment.
Discover how to choose properties that can maximize your investment, regardless of the economical climate. Better understand government regulations, market trends and the many diverse opportunities that await you as an investor in the real estate market. The Ultimate Property Seminar on Real Estate Investment was developed based on the best-selling "Ultimate Guide to Real Estate Investment in Singapore" by PropNex CEO Mr Mohamed Ismail Gafoore.
One stop professional consultancy to manage boutique and high-end condominiums
PropNex Property Management Consultants (PPMC) is a one-stop professional consultancy offering specialised solutions in property management, building diagnostic and facility management. Building on long-term alliances and collaborations with various professionals, the subsidiary provides comprehensive services and some of the notable properties managed by PropNex Property Management are Canberra Residences, Dairy Farm Estate, East Meadows, Faber Crest, Lady Hill, Moulmein Rise, Orchid Park, Savannah Condopark, Simsville Condo, The Nautical, The Skywoods, and Westbay Condo.
Property Maintenance Services
M&E and Facility Management Maintenance Programmes
Communal and Lifestyle Services
Security Management Services
Defects Resolution Services
Project Management Services
PropNex Absentee Landlord Management System (PALMS)
Facility Management System
Recently established to provide auction and corporate sales services and investment or en bloc services
Established in 2018, PropNex’s real estate consultancy encompass investment/en bloc, valuation and corporate leasing services. Offering a full suite of these complementary services, find out here how we can assist you with your investment journey..
We provide professional independent analysis, comprehensive and reliable valuation services for all types of properties including HDB and private residential, commercial, industrial, lands, hotels amongst others. We believe our approach on accuracy and high-quality, consistent market leading valuations are critical to the success of every real estate investment.
We provide a full suite of comprehensive and professional leasing solutions in meeting the needs of our corporate landlord and tenants for their residential or industrial properties. Our dedicated leasing team will be able to take care of your tenancy matters from marketing, managing and leasing of vacant units to follow up on renewal and rental reports.
We work on the collective sales of strata office buildings, retail, condominiums, industrial factories and warehouses, owned by multiple parties. Some examples of PropNex’s past successful collective sale track records are Rose Garden, Clemenceau Court and Gardenia Court. PropNex also handles sales of buildings, retail, factories, warehouses and even residential land for apartments, including landed properties for investment sales.
We specialise in the niche GCB and prestige landed market segment and handle all aspects ranging from identifying and seizing new opportunities to the asset planning and calculations. With the strong experiences built from the past portfolio, the team is highly capable to nail down on an investment worthy for many generations to come.
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