Mr. Mohamed Ismail S/O Abdul Gafoore

Co-founder, Executive Chairman and CEO

Mr Ismail has a deep understanding of the real estate industry gained through close to 30 years of ground experience. He steers the Group’s strategic direction and oversees its business operations, including compliance, finance, human resources, marketing and operations.

Prior to joining the real estate industry and founding Nooris Consultants Pte. Ltd. in 1996, Mr Ismail served as an officer in the Singapore Armed Forces and continued service to the nation as part of the military reserve force before retiring as a Colonel in 2019 with his last appointment as the Chief of Staff for the 9th Infantry Division.

Currently, Mr Ismail is the President of the Spirit of Enterprise and a Member of the MENDAKI Education Trust Fund Committee. He had previously served as the President of the Institute of Estate Agents from 2010 to 2012, and a Member of the Lifelong Learning Council and the Advisory Council on Community Relations in Defence. He was conferred the Entrepreneur of the Year 2004 by the Singapore Malay Chamber of Commerce & Industry, Overall Indian Entrepreneur of the Year 2008 by the Singapore Indian Chamber of Commerce and Industry and Entrepreneur of the Year 2015 by the Spirit of Enterprise.

Mr Ismail holds a Bachelor of Land Economics (Honours) and an IBMEC Higher Diploma in Real Estate & Property Management from University of Technology Sydney, Australia.

Mr Kelvin Fong Keng Seong

Executive Director and Deputy Chief Executive Officer

Mr Fong, who joined the Group in 2002, brings with him over 20 years of real estate experience. He has been an Executive Director of the Company since June 2018 and was appointed as the Deputy Chief Executive Officer in August 2023.

As Deputy Chief Executive Officer, Mr Fong assists the Chief Executive Officer in strategic planning and managing all aspect of the Group’s business. He administers the development of information technology strategies and technology innovations to improve the Group’s competitive edge in the real estate industry. He also oversees the Group’s training and development curriculum and spearheads the sales and leadership training programmes. He is the curator of the signature bootcamps that empower close to 2,000 salespersons annually together with other team leaders.

Prior to joining the management team, Mr Fong was one of the Group’s top team leaders and his team of salespersons had a strong track record for outstanding sales performance and excellent customer service.

Mr Fong holds a Bachelor of Business Administration from La Trobe University, Australia and a Diploma in Electronics Engineering from Singapore Polytechnic.

Dr Ahmad Bin Mohamed Magad

Lead Independent Director

Dr Magad is currently Principal Consultant of Dynavision Advisory and the Independent Non-Executive Chairman of Second Chance Properties Ltd.

He was formerly Executive Director of Management Development Institute of Singapore, Secretary General of Singapore Manufacturing Federation and Group Managing Director of II-VI Infrared (IR) Optics Manufacturing Operations in Asia, with facilities in Singapore, China, Vietnam and the Philippines. He was a Member of Parliament for 15 years and had extensive experience serving as Chairman of several Government Parliamentary Committees and as Board Member in a number of Statutory Boards.

Dr Magad holds a Doctorate in Business Administration from Brunel University, United Kingdom, and a Master of Business Administration and an Advanced Post- Graduate Diploma in Management Consultancy from Henley Business School, United Kingdom. He is also a Fellow of the Certified Practising Accountants (Australia) and a Fellow of the Chartered Institute of Marketing (United Kingdom). He is also a Distinguished Fellow of the Management Development Institute of Singapore and a Fellow Member of the Singapore Institute of Directors.

Mr Kan Yut Keong

Independent Director

Mr Kan is currently an Independent Director of Nam Cheong Limited.

He has over 35 years of experience in professional accounting, corporate finance and consulting in Asia and the United Kingdom. He joined PricewaterhouseCoopers Singapore after qualifying as a Chartered Accountant in the United Kingdom. He was instrumental in the formation of the corporate advisory practice and the incorporation of PricewaterhouseCoopers Corporate Finance Pte. Ltd. which holds a Capital Market Services Licence from the Monetary Authority of Singapore. He was the Managing Director of PricewaterhouseCoopers Corporate Finance Pte. Ltd. until his retirement in June 2014. He previously served as Member of the Competition and Consumer Commission of Singapore and of the Securities Industry Council.

Mr Kan holds a Bachelor of Economics from University of Hull, United Kingdom. He is also a Member of the Institute of Chartered Accountants in England and Wales, the Institute of Singapore Chartered Accountants and the Malaysian Institute of Accountants.

Mr Low Wee Siong

Independent Director

Mr Low is currently an Independent Director of Beng Kuang Marine Limited.

He has two decades of experience in law, investment banking and audit. As a legal practitioner, his principal areas of practice spanned capital markets, mergers and acquisitions and private capital. Mr Low has been regularly recognised as a recommended lawyer by The Legal 500: Asia Pacific – The Client’s Guide to the Asia Pacific Legal Profession for Capital Markets and Banking and Finance.

He is also a chartered accountant. He has acted as financial adviser for initial public offerings, rights issues, privatisations, adjustments to convertible securities and debt restructurings during his tenure in investment banking and practised as an auditor.

He graduated with a Bachelor of Accountancy from Nanyang Technological University, a Bachelor of Laws from National University of Singapore and a Master of Laws from King's College London. He is admitted to the Singapore Bar, to the Roll of Solicitors of England and Wales and as a Chartered Accountant of Singapore. He is also accredited as a Senior Accredited Director by the Singapore Institute of Directors.

Mr. Alan Lim Tow Huat

Co-founder

Mr Lim has accumulated a wealth of real estate experience after spending over 33 years of his career in the industry. As a Cofounder of the Group, he is responsible for formulating the Group’s corporate strategies, evaluating potential business development opportunities and growing the business portfolio. He also oversees the recruitment of salespersons and conducts regular trainings in the overseas franchise offices.

Over the years, Mr Lim’s expertise in assisting salespersons and team leaders in improving their sales performance had contributed to the rapid growth of the Group. Notably, Mr Lim had developed the Group’s “Dual Career Path” scheme together with the other Cofounders. Prior to co-founding the Group, he was the founder of Prulink Realty Pte Ltd and Linkvest Realty Pte Ltd.

Mr Lim holds a Diploma in Electrical Engineering from Singapore Polytechnic.

Mr. Lim Yong Hock

Key Executive Officer, PropNex Realty Pte Ltd

Mr Lim is in charge of the agency operations’ compliance and governance in Singapore and he oversees the real estate franchise business in the region. As part of his role, he conducts trainings for all the salespersons, including those in the overseas franchise offices.

He joined the Group in April 2006 as a Marketing, Recruitment and Training Manager and rose through the ranks to his current position as the Key Executive Officer of PropNex Realty Pte Ltd. Prior to joining the Group, he was a team leader heading a team of real estate salespersons in other agencies from 1994 to 2006.

Mr Lim holds a Diploma in Business Administration from Thames School of Commerce, Singapore and a Diploma in Electronic Engineering from Ngee Ann Polytechnic.

Ms. Josephine Chow

Chief Operating Officer

Ms Chow oversees the Group’s operations comprising, among others, Human Resource, Associate Affairs, Information Technology and Internal Controls. As part of her responsibilities, she also formulates the Group’s corporate direction, policy and strategy as well as leads, directs and oversees the implementation of its human resource and service operations best practices and franchise operations.

She began her career with the Group in 2004 as a fresh university graduate and moved up the ranks over the years to her current role.

Ms Chow holds a Bachelor of Business Administration (Merit) from National University of Singapore.

Ms. Lee Li Huang

Chief Financial Officer

Ms Lee, who joined the Group in April 2023, is responsible for the financial accounting and reporting of the Group’s business. She also oversees the Group’s treasury functions and compliance with regulatory bodies as well as the day-to-day functioning of the finance and accounting operations, internal controls, taxation, corporate secretarial and financial reporting matters.

She has more than 25 years of diversified financial experience in locally-listed companies in various industries such as real estate, shipping and construction. Prior to joining the Group, she was the Chief Financial Officer of Stamford Land Corporation Ltd, Singapore Shipping Corporation Limited and GDS Global Limited.

Ms Lee holds a Bachelor of Accountancy (Honours) from Nanyang Technological University and is a Member of the Institute of Singapore Chartered Accountants.

Mr. Eddie Lim

Chief Agency Officer

Mr Lim, who joined the Group in 2013, was promoted to Chief Agency Officer in August 2023. He oversees the Group’s real estate agency business covering Training and Recruitment and Associate Affairs Departments. Working closely with the Deputy Chief Executive Officer, he formulates strategic plans to improve the scale, productivity and efficiency of the Group’s teams of salespersons. He also manages the capabilities building and career development of the team leaders. This includes developing the comprehensive PropNex Training Roadmap to enable salespersons to develop a more in-depth and holistic core expertise so as to remain relevant and value-add to the consumers in the marketplace.

Mr Lim is a certified salesperson with 13 years of real estate experience. He is an Executive Council Member and Treasurer of the Singapore Estate Agents Association. Mr Lim has an Advanced Certificate in Training Assessment.

Mr. Michael Koh

Chief Technology Officer

Mr Koh, who joined the Group in 2018, was promoted to Chief Technology Officer in July 2023. He is responsible for developing digital marketing solutions and enhanced business tools for salespersons to improve their productivity and efficiency. He is also in charge of enhancing and strengthening the Group’s information technology capabilities to be at the forefront in the real estate industry.

He has over 15 years of information technology expertise geared at the real estate industry as he had worked with a large number of real estate salespersons in Singapore and Malaysia. Prior to joining the Group, he was an entrepreneur working mainly on developing real estate digital solutions for realtors since 2009.

Mr Koh holds a Diploma in Business Studies from Ngee Ann Polytechnic.

Mr. Kenny Tan

Chief Marketing Officer

Mr Tan, who joined the Group in September 2021, leads the Group’s Branding and Marketing Department where he drives marketing campaigns and initiatives aimed at enhancing the Group’s brand presence and market position. He is responsible for formulating the Group’s marketing strategies and leading his team of diverse professionals in the successful execution of the marketing strategies.

He brings with him close to 20 years of experience in the real estate sector and is a certified salesperson. Before joining the Group, he held several senior management roles at ERA Realty Network Pte Ltd (a subsidiary of APAC Realty Limited) that included the role of Senior Director (Sales and Recruitment) and Senior Vice President (Digital Marketing & Training).

Mr Tan holds a Master of Business Administration from Murdoch University, Australia, and a Diploma in Electrical Engineering from Ngee Ann Polytechnic.

Mr. Alvin Tan

Managing Director, PropNex International Pte Ltd

Mr Tan has over 22 years of working experience in the real estate industry. As part of his responsibilities, he oversees the entire project marketing division and is responsible for all local and overseas residential and commercial and industrial projects, including a track record of numerous luxury and mass market condominiums marketed by the Group.

Prior to joining the Group in 2016, he was a Senior Director with Savills (Singapore) Pte Ltd for 14 years where he marketed both local and overseas properties around the region.

Mr Tan holds a Master of Science (Real Estate) from National University of Singapore and a Bachelor of Science (Construction Management) from The University of Manchester, United Kingdom.