Press Release

October 21, 2021

Lazada Presents Singapores Biggest Property Giveaway This 11.11 With The Grand Prize Of A Million-dollar Condominium Unit


Singapore, 21 October 2021 – This 11.11, Lazada is pulling out all the stops by hosting Singapore’s biggest 11.11 giveaway yet – a one-bedroom condominium unit at Normanton Park, valued at S$1,000,000.

Co-sponsored by PropNex, the partnership to mark the world’s largest single day sale, is the first of its kind to be offered between Southeast Asia’s leading eCommerce platform and Singapore’s largest homegrown real estate agency.

“Our annual 11.11 continues to be the nation’s biggest annual sale event, and this year, we want to inject something new and more exciting for our shoppers to look forward to. Our key focus to support our sellers to thrive in the online space has never wavered, and to thank our shoppers for supporting us, we went and looked for the biggest reward we could find in the market, to show that eCommerce opens up all kinds of possibilities. With PropNex as a co-sponsor, we are thrilled to be able to up the ante for this year’s million-dollar giveaway, and we are all looking forward to seeing who the lucky winner will be,” said James Chang, CEO of Lazada Singapore.

Located next to Kent Ridge Park, Normanton Park is an upcoming residential development with 1,840 apartment units, 22 2-storey strata terraces and eight commercial units that spans across a massive area of 684,522 sq ft. With nine 24-storey residential towers strategically encircling several large pool facilities and the strata terraces with adjoining pool access, most units will get to enjoy pool views. In addition, all residential towers are elevated 18.8 metres above ground level, possibly commanding views of Singapore Downtown, Southern Ridges or the southern coastline. Normanton Park boasts over 100 lifestyle facilities that provide a wide range of recreation and relaxation options, including a Zen Garden, Sensory Trail, 150m Pool that overlooks the Waterfront Lawn, 50m Lap Pool, Family and Kid’s Pool, Outdoor Trampoline, Yoga Lawn, Basketball Court, Tennis Court, Toddler’s Playground and more. The residential project is close to several retail enclaves, educational institutions, medical hubs, business parks as well as the future Greater Southern Waterfront, and is well connected to a network of expressways and MRT lines.

“We are delighted to co-sponsor this prize - Normanton Park in collaboration with Lazada, and bring about a new excitement to the shopping experience on Singapore’s biggest annual sale event, and we could not have asked for a better platform to collaborate with. It is part of our branding campaign in building our brand equity and we are thrilled to be part of this mega event this year. One of the ways to increase chances in winning this million-dollar prize, is to fulfil the task of purchasing our PropNex edition of Monopoly in the Lazada store. MONOPOLY PROPNEX EDITION is specially curated with Singapore real estate rules and the winner is declared in an hour, with in-depth knowledge of real estate investment. We hope that shoppers who purchase it will enjoy the game, and we are thankful to have the opportunity to work closely with Lazada in value-adding to customers,” commented Ismail Gafoor, CEO of PropNex Realty.

To generate excitement for this million-dollar prize, Lazada will be rolling out the marketing campaign across various platforms to publicise the giveaway, including TV, radio, digital ads, Out Of Home (OOH), social media platforms and more. Shoppers can look forward to hearing more details throughout the campaign, where they will find out how to gain more chances in participating in the grand draw, which requires shoppers to collect golden keys through various missions on the Lazada app. Up to 34 golden keys can be collected in total through the app from 1 November onwards, by completing missions, playing games and more. The more keys collected, the higher the chances of winning. More details of the giveaway can also be found here.

Other prizes for 11.11 includes a #LazWinACondo TikTok dance challenge. Held from 26 October to 10 November, participants can showcase their creativity in imagining a scene from their first night living in the condominium1. A total of 11 winners will be selected to win $1,111 worth of vouchers.
Together with Lazada’s new Happiness Ambassadors, this 11.11 promises to be filled with deals, activities and rewards for shoppers, with the return of the Lazada Bonus rewards and Lazzie Star game to help shoppers save more on their hauls. Shoppers can look forward to a star-studded countdown concert with the 11.11 Super Show virtual concert on 10 November, a Chief Discount Officer (CDO) King segment featuring Lazada Singapore’s CDO Royce Lee alongside popular local personalities including Wang Lei, Jasper Lai, Xixi and more, to share the best ‘lobangs’ that 11.11 has to offer, a Guess It livestream and many other ways to play games, win prizes, grab vouchers, and save more to bag home the best deals.

About Lazada Group

Founded in 2012, Lazada Group is the leading eCommerce platform in Southeast Asia. We are accelerating progress in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam through commerce and technology. With the largest logistics and payments networks in the region, Lazada is a part of our consumers’ daily lives in the region and we aim to serve 300 million shoppers by 2030. Since 2016, Lazada is the Southeast Asia flagship platform of the Alibaba Group powered by its cutting-edge technology infrastructure.

About PropNex Realty

PropNex Realty, is Singapore’s largest real estate brokerage agency with close to 10,000 sales professionals. This flagship subsidiary of PropNex Limited, is well established in key segments including Private Residential, HDB Resale, Commercial, Industrial, Rental and Collective Sales market. PropNex regional presence includes another 2,000 salespersons in Indonesia, Malaysia, Vietnam and Cambodia. With a strong commitment to service excellence and quality, PropNex is the proud recipient of numerous accolades and is the recognized leader in real estate agency services.