From left to right, Arumugam Chidambaram (IT Director), Jason Tan (Chief Strategy Officer), Michael Koh (Chief Technology Officer), Kelvin Fong (Chief Executive Officer), Eddie Lim (Chief Agency Officer) and Low Binjiang (Assistant IT Director) and SBR Representative.

Singapore, 17 April 2026 - In today's increasingly complex property market, one thing is clear: the difference between a good decision and a costly mistake often comes down to data.

At PropNex, we've long believed that empowering our salespersons and clients with the right insights is key to navigating this complexity with confidence.

That's why we are especially proud to be recognised with the Analytics - Real Estate award at the SBR Technology Excellence Awards 2026, marking our third consecutive win at the SBR Technology Excellence Awards, following our earlier successes in 2024 and 2025.

More than just an accolade, this milestone reflects a consistent commitment to innovation, impact, and excellence in real estate technology.

From Information to Insight: The Real Transformation

The real estate industry has no shortage of data.
But data alone isn't enough.

What truly matters is how that data is:

• Organised

• Interpreted

• Translated into actionable insights

By bridging this gap, we will effectively be transforming fragmented information into meaningful intelligence that both our salespersons and clients can act on with clarity.

Building a Smarter Real Estate Ecosystem

At the heart of this achievement is a robust ecosystem of proprietary technology, developed by our in-house team of over 40 developers.

Our platforms, including the Investment Suite and Business Suite apps, are designed to empower our salespersons with real-time analytics, investment comparisons, and personalised insights, enabling them to stay ahead in a fast-evolving market.

Within this ecosystem, several key innovations stand out:

• ProTrend
  ProTrend enables agents and clients to analyse property market movements with greater clarity, supporting more informed decisions based on historical and current trends.

• ProMap
  ProMap streamlines the property search process by narrowing down suitable options based on location, lifestyle needs, and key project attributes, allowing for more focused and efficient shortlisting.

• PN Value
  PN Value provides data-backed property valuations, helping agents and clients assess a property's estimated market value with greater confidence before making a decision.

• Spot Units
  Spot Units offers an interactive view of site plans, unit availability, pricing, and layouts, enabling buyers to compare options more effectively and identify the most suitable unit with ease.

Together, these tools represent more than technology, they form a seamless, data-driven ecosystem that enhances both agent productivity and client experience.

Why This Matters for Consumers

For property buyers, sellers, and investors, decisions are often:

• Financially significant

• Emotionally driven

• Time-sensitive

Through PropNex's technology-driven approach, clients benefit from:

More accurate valuations
Deeper market insights
Data-backed recommendations
Greater confidence in decision-making

By combining human expertise with digital intelligence, we help clients navigate market cycles, identify opportunities, manage risks, and ultimately build sustainable property wealth over the long term.

Technology is Only Powerful When People Use It

One of the most important lessons we've learned is this:
Technology alone doesn't create impact, adoption does.

That's why we invest heavily in training and enablement, equipping thousands of our salespersons with the skills and confidence to leverage these tools effectively with the launch of the SalesTECH System that combines TECH, TRAINING and COMMUNITY.

CEO, Kelvin Fong, shared,

"Winning this award for the third consecutive year is a strong affirmation of our long-term commitment to innovation. At PropNex, we are focused on building a technology-driven ecosystem that empowers our salespersons to deliver clearer, more confident advice to their clients. As the market continues to evolve, we will keep investing in data and digital capabilities to stay ahead and create meaningful value for those we serve."

Looking Ahead

This latest recognition is not just a milestone, it is a reflection of where the industry is heading.

Real estate today is no longer just about location.
It is about information, timing, and precision.

As we look ahead, PropNex remains committed to pushing boundaries in proptech, strengthening our data capabilities, and empowering our people, so that every client can move forward with greater clarity and confidence.

Because in today's market, the best decisions are informed ones.

Catch the highlights of the SBR Awards Ceremony!