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Corporate Information


Corporate Profile

A Reputation Built On Trust, Service & Excellence

PropNex Realty meteoric rise to become Singapore's largest listed real estate agency with over 11,000 real estate salespersons in an inspiring success story indeed. It has its genesis in 1999 as the brainchild of two visionary companies, Prulink and Nooris. With a shared vision of providing top quality service that customers trust, the company was founded and formed by Mohamed Ismail Gafoor and partners in 2000. This allowed them to benefit from the economies of scale that consumers could also enjoy as a result.

Building on its founding principles, PropNex Realty quickly gained a reputation for service excellence, eventually adopting the tagline “Service You Trust” in 2008, to best encapsulate the essence of the brand name. This belief in service has propelled the brand to become one of Singapore’s largest real estate companies with a sizeable market share in both the public and private markets.

PropNex is trusted for the breadth and depth of its knowledge of the property market. Apart from providing brokerage services, PropNex also offers consultancy services via several strategic business units — Project Marketing, Investment sales, Valuation Department, Corporate Leasing and Auction Department. These strategic business units are headed by seasoned directors with years of experience in their relevant fields.

The agency has constantly led the way in raising professional standards in the real estate industry and has won many prestigious industry accolades over the years, being the only real estate agency in Singapore to be awarded both the Singapore Service Class (S-Class) and Singapore Quality Class (SQC) certifications by SPRING Singapore in year 2015. The S-Class and SQC Certifications are part of the Business Excellence (BE) framework by SPRING Singapore that provides a comprehensive set of management standards for business excellence.

Vision, Mission & Core Values

Our strong values which have propelled us to success for more than 20 years in the real estate industry.

愿景

引领我们所服务的任何市场,并不断改进公司,使我们能兼具大公司的实力与小公司的矫捷。

使命

以专业的增值服务,提升客户的生活品质。

价值观
  • 精益求精,自强不息 - 持续进步,力求上进。

  • 立己达人,独立自主 – 人人得以自主,具备企业家精神。

  • 恭而有礼,仁者爱人 - 尊重并关心每一个人。

  • 信守不渝,通德履信 - 恪守职业道德,以诚信为本。

Regional Footprint

Expanding our reach regionally since 2016

A Homegrown brand with rich cultures adopted by many companies internationally.

A Homegrown brand with rich cultures adopted by many companies internationally.

Singapore (Headquarters)

11,848* salespersons

Indonesia

First regional presence
in Indonesia in 2016

Malaysia

Malaysia established in 2017

Vietnam

Vietnam started in 2018

Cambodia

Fourth Overseas Franchisee in Cambodia in 2021

Australia

Established in Australia in 2022

* As at Council of Estate Agencies, 1 Feb 2023

Corporate Structure

Business Segments

Real Estate Brokerage

We offer a full suite of real estate brokerage services where revenue is derived through commission-based fees from the sales and rental of residential, commercial and industrial properties.

Residential property segments
  • HDB resale properties

  • Private resale properties

  • Luxury properties

  • Project marketing for new launches (local and overseas properties)

Commercial and industrial property segments
  • Retail shops

  • Offices

  • Factories

Training

Through Life Mastery Academy, a Council of Estate Agencies (“CEA”)-accredited provider of Continuing Professional Development (“CPD”) courses, we provide training and courses to empower real estate salespersons, including:

Training for individuals embarking on careers as real estate salespersons to meet CEA’s licensing and registration framework.

Courses for practising real estate salespersons as it is mandatory for practising salespersons in Singapore to achieve a minimum of six CPD credits for each annual CPD cycle.

Real Estate Consultancy

We provide services in property valuation, corporate leasing, investment and collective sales and good class bungalows (“GCB”) and prestige landed. Specifically:

Property Valuation

Professional valuation for all property types including advisory for mortgage valuation, corporate acquisition via asset or share transfers, initial public offerings, and special audit reviews.

Corporate Leasing

Full suite of professional leasing solutions for corporate clients from marketing, managing and leasing of vacant properties for corporate landlords to sourcing of properties and managing tenancy for corporate tenants.

Investment and Collective Sales

Consultancy for collective sale offerings in residential landed and non-landed properties, office buildings and industrial properties.

GCB and Prestige Landed

A division formed in 2022 to look into new opportunities and expansion of market share in the ultra-exclusive landed homes segment in Singapore.

Board Of Directors

Mr. Mohamed Ismail S/O Abdul Gafoore

联合创办人、执行主席兼首席执行官

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Mr Kelvin Fong Keng Seong

执行董事

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Dr Ahmad Bin Mohamed Magad

首席独立董事

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Mr Kan Yut Keong

独立董事

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Mr Low Wee Siong

独立董事

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管理团队

Mr. Alan Lim Tow Huat

Co-founder

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Mr. Lim Yong Hock

Key Executive Officer, PropNex Realty Pte Ltd

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Ms. Josephine Chow

首席运营官

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Ms. Lee Li Huang

首席财务官

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Mr. Eddie Lim

Chief Agency Officer

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Mr. Michael Koh

Chief Technology Officer

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Mr. Kenny Tan

Chief Marketing Officer

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Mr. Alvin Tan

Managing Director, PropNex International Pte Ltd

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Milestones

For over 20 years, PropNex's unwavering commitment to service excellence has seen it break new grounds in the real estate arena. The company has created several industry-firsts, leading the way in providing trusted professional real estate services in Singapore and regionally.

  • 2024

    • PropNex achieved the Guinness World Records title for the Most People Participating in a Lo Hei Salad Toss Simultaneously (in a single venue)
    • Only real estate agency in Singapore to be ranked in the inaugural Fortune Southeast Asia 500 list 2024

  • 2023

    • Second year of the PropNex Monopoly championship, with prizes over $180,000
    • Forging ahead with strategic extension and appointment of key leaders during the Mid Year Convention 2023

  • 2022

    • First agency to cross the 12,000 salespersons mark in Singapore
    • Fifth overseas brand presence: Australia
    • FIRST in the real estate industry to conduct the PropNex Monopoly championship on a nationwide scale with prizes over $300,000

  • 2021

    • Formation of industry’s first union for real estate salespersons – PropNex Real Estate Salespersons’ Chapter (Agents’Voice Matters)
    • First agency to cross 10,000 salespersons mark in Singapore
    • Contributed more than $1,000,000 to charity
    • Fourth overseas market: Expanded into Cambodia

  • 2020

    博纳于 7 月 15 日欢庆成立 20 周年! 这20 年来,我们影响了业主、房地产投资者、开发商和新加坡人的生活。我们将继续为世世代代的传承,尽心尽力。

  • 2019

    PropNex United #1PNG。一个博纳,一个家。这一年,我们依然是房地产行业的第一名,希望通 过这次的庆祝活动,能让我们的销售员更加团结一致。此外,公司还创下了创造21位百万富翁这个前所未有的记录!

  • 2018

    博纳马来西亚于 2018 年 3 月正式启航,并于2018 年 7 月 2 日在新加坡交易所(SingaporeExchange Limited,简称SGX或新交所)主板成功上市,使我们成为新加坡最大的上市房地产代理公司。

  • 2017

    DWG德伟地产销售人员在一次历史性活动中成为博纳的一员。两家本土公司博纳及德伟地产形成了新加坡最大规模的房地产代理公司。根据新加坡房地产代理理事会(Council for Estate Agencies,简称CEA)的注册局,博纳于2017年11月27日正式成为第一家突破 7,000 名销售人员的房地产代理公司。

  • 2016

    颁发有史以来首个卓越企业精神 – 博纳年度最高荣誉奖(SOE - PropNex Top Honouree of the Year),作为卓越的标志和对顶级企业家的认可。 同年,博纳印度尼西亚(PropNex Indonesia)初见雏形,为博纳的首个区域性企业发展。

  • 2015

    博纳在 2015 年亚洲企业品牌奖 (Asia Enterprise Brand Awards,简称AEBA) 颁奖典礼上荣获著名的最佳创新奖(Top Noveteur)。 公司于同年获新加坡标新局(SPRING Singapore) 认证为新加坡素质级和r的企业。

  • 2014

    博纳将发展目光投向全球,仲量联行(Jones Lang LaSalle,简称JLL)取得博纳国际(PropNex International) 的股份。

  • 2012

    在由创意集团(Creative Group)和亚洲新闻台(Channel News Asia)举办的首届建成环境亚洲企业奖之2013年亚洲负责任企业奖(AsiaResponsible Corporate Awards 2013,简称ARCA)中,博纳赢得了著名的以人为本奖(People-Centric Award)。

    博纳推出了配偶保障计划,若旗下任何团队负责人意外离世,其配偶将获得保障。

  • 2011

    博纳母公司P&N控股(P&N Holdings) 在50家杰出企业奖(Enterprise 50 Awards, 简称 E50 Awards)中排名第二。此奖项肯定了博纳在业务弹性方面的努力、对新加坡经济发展和社区的贡献,以及公司一向遵循的最佳实践和治理的方案。

  • 2010

    博纳在柬埔寨为另外 250 名学生建造了另一所学校——茶阳防小学(PropNex-Trayong Pong Primary School)。两所学校随后被移交给柬埔寨教育部,新加坡大使出席了学校开幕仪式。

  • 2009

    公司正式启动博纳关怀计划(“PropNex Cares”),积极鼓励销售人员参与筹款活动。同年,公司在柬埔寨为250名学修建学校——坎帕小学(PropNex-Kampal Primary School),并资助扩建学校辅楼、建造抽水井和厕所隔间。

  • 2008

    博纳在受到当局监管之前,为所有员工引入强制性专业赔偿保险,以拥护消费者的权益。

    博纳因值得信赖的专业房地产服务,经读者投票而荣获《读者文摘》信誉品牌金奖。

  • 2006

    在我国第41届国庆阅兵仪式中,博纳成了首家也是唯一一家组成游行队伍的房地产公司,作为国家经济增长支柱的代表。

    博纳还推出了团队领导者退休金计划,以鼓励我们的领导者活到老、学到老。

  • 2005

    2005 年 7 月 20 日,新加坡已故总统纳丹阁下和第一夫人访问了博纳总部。纳丹总统也为首席执行官伊斯迈先生(Mr. Ismail)撰写的《展翅高飞》一书举行推介仪式,该书以 3 种语言出版。

  • 2004

    2004 年 1 月 15 日,博纳个别合作伙伴公司正式合并,并放弃了所有单独的公司品牌。这象征博 纳产业公司(PropNex Realty)正式以如今的形式诞生。

  • 2000

    2000 年 7 月 15 日,First Class Consultants 与其他三家公司合并成为博纳(PropNex),一种拥有3,000 多名销售人员的特许经营商业模式。博纳形成了新加坡最大的房地产网络,旨在为房地产销售人员带来更大的价值。

  • 1999

    1999 年,志同道合的 PruLink 和 Nooris 创始人联合成立了 FIRST CLASS CONSULTANTS PTE LTD。PruLink 和 Nooris 的销售人员在当时拥有双职业道路的创新工作模式,并联手进行广告行销,这样的工作设置在房地产业内掀起了波澜。

  • 1996

    首席执行官伊斯迈(Ismail Gafoor) 于 1996 年 1月与妻子创办了一家房地产公司。 这家公司 NOORIS CONSULTANTS PTE LTD 位于合乐路(Havelock Road)的Apollo Centre,是一个仅仅 350 平方英尺的办公室。PRULINK REALTY PTE LTD 由两位合伙人 Joseph Lee 和林豆发(Alan Lim)创立。他们在后港一个同样占地350平方英 尺的空间开设了第一家办事处,并于同年开始运营。

Awards and Accolades

博纳是业内家喻户晓的品牌,获得了许多由各种独立机构颁发的荣誉奖项。这些奖项对于博纳提供专业房地产代理服务的声誉是种认可。

新加坡素质级质量等级认证2015
2024
  • Clean sweep of awards at The Edge Singapore’s Centurion Club Awards (2024), including Overall Sector Winner – Real Estate (2024)

  • Ranked #395 in the inaugural Fortune Southeast Asia 500 list, the only real estate agency in Singapore to be listed (2024)

  • Winner, PropTech award at the Singapore Business Review Technology Excellence Awards (2024)

  • Ranked #60 in the list of Singapore’s Fastest Growing Companies, compiled by The Straits Times & Statista (2024)

  • The only real estate brokerage company in the Top 70 Ranking for Singapore's Best Employers (2024)

  • Expat Living Readers' Choice Awards: Best Property Agency / Website – Silver Award (2024)

2023
  • Singapore’s Best Employers (Ranked #38) by the Straits Times & Statista (2023)

2022
  • Debuted with a clean sweep of awards at The Edge Singapore’s Centurion Club Awards (2022)

  • Winner of the Singapore Corporate Governance Award (Mid-Cap) at SIAS Investors’ Choice Awards (2022)

2021
  • Singapore Corporate Governance Award (Runner-up, Small Cap) at the SIAS Investors’ Choice Awards (2021)

  • Singapore Corporate Awards 2020/21 (Special Edition) – Corporate Excellence and Resilience Award

2020
  • Singapore’s Fastest Growing Companies (2020) by the Straits Times & Statista

  • Expat Living Readers’ Choice Awards (2019 & 2020)

2019
  • Marketing Agency Excellence Award by EdgeProp Singapore Excellence Awards (2018)

2017
  • Best Real Estate Marketing Idea Award by ASEAN Real Estate Network Alliance (2017)

2016
  • Top Business Space Leasing by Far East Organisation(2016)

  • Ascendas-Singbridge Most Active Agency (Lease) of the Year (2016)

2015
  • Top Noveteur Award at the Asia Enterprise Brand Awards (2015)

  • Top Real Estate Agency in Influential Brand Winner (2015)

  • Singapore Service Class Certified (2015)

  • Singapore Quality Class Certified (2015)

2013
  • People-Centric Award at the inaugural Asia Responsible Corporate Awards (ARCA) (2013)

2011
  • Enterprise 50 Awards, ranked 2nd (2011)

  • Highly Commended Real Estate Agency at the Asia Pacific Property Awards (2011)

  • Reader’s Digest Trusted Brand Gold Award (2008-2011)

Corporate Social Responsibility

PropNex has been a champion of meaningful causes through staff volunteerism, community and social engagements, and participation in myriad charity events.

Over the past decade, PropNex has been a champion of meaningful causes through staff volunteerism, community and social engagements, and participation in myriad charity events. Reaching out and engaging the less privileged communities is our way of giving back, and an integral part of our corporate DNA. We are firm believers in making a difference in the lives of the less fortunate and economically disadvantaged to help them better realise their true potential.

  • 2024

    • PropNex contributed $1,000,000 to Community Chest beneficiaries
    • Received the Charity Platinum Award from President Tharman Shanmugaratnam at the Community Chest Awards 2024

  • 2023

    Contributing more than $1,000,000 to Community Chest beneficiaries

  • 2022

    • Together with our salespersons, raised a cumulative amount of $5 Million for charity, a year ahead of its initial target (2013 – 2023), including $1.34m to Community Chest in 2022
    • PropNex was recognised as the Community Chest Diamond Partner

  • 2021

    Contributed more than $1,000,000 to Community Chest beneficiaries

  • 2020

    于2020 年向慈善机构捐赠 S$75万元来帮助前线英雄和有需要的人

    在国家发展部长、主管社会服务整合事务部长李智陞(Desmond Lee)和公益金主席陈永祥(Phillip Tan)的见证下,博纳向公益金捐赠S$75万元。其中,S$25万元 已用于帮助受 2019 新型冠状病毒(COVID-19) 影响的有需要人士以及正在对抗病毒的前线英雄。其余 S$50万元如同往年将捐给公益金,让不幸和贫困的儿童受益。这是我们到 2023 年向公益金捐赠 S$500万元承诺的一部分。我们承诺于2023年达成向公益金捐赠 S$500万元的目标,该笔 S$50万元的款项为我们所承诺的部分金额。

  • 2019

    于2019 年向公益金捐赠 S$50万元,以表彰我们的白金慈善大使(Platinum Charity Ambassadors)

    2019 年 8 月 20 日,在博纳第二季度大会期间,在特邀嘉宾人力部部长兼内政部第二部长杨莉明的见证下,S$50万元的支票正式交予公益金主席陈永祥。同年,我们引以为傲的表彰了 10位白金慈善大使,他们是为慈善事业挺身而出捐款 一万元的销售人员。

  • 2018

    在新加坡总统的见证下,承诺于2023 年累积捐赠 S$500万元善款

    2018 年 8 月 14 日,在新加坡总统哈莉玛(Halimah Yacob)的见证下,博纳正式向公益金捐赠 S$50万元。这次的捐款使我们自 2013 年以来的捐款总额达到 S$240 万元。在同一活动中,我们承诺在未来五年内,再捐款 S$260 万元,我们捐予公益金的善款总额将于2023年达到 S$500 万元。

  • 2017

    博纳在 2017 年再次向公益金捐赠S$50万

    2017 年 8 月 15 日举办的第二季度大会期间,在特邀嘉宾总理公署部长、内政部第二部长兼国家发展第二部长李智陞的见证下,公益金主席陈永祥正式获得 S$50万元的捐款支票。此次大会有超过 2,000 名博纳销售人员出席。2017年公益金奖颁奖典礼在新加坡总统府举行,首席执行官林永富代表公司从哈莉玛总统手中接过2016年企业白金奖,该奖项是为表彰博纳对公益金的贡献。

  • 2016

    博纳计划向公益金捐款S$50万

    我们不断努力帮助公益金受益人的过程中,博纳顾问承诺捐出部分佣金,并向他们的客户和亲人募款。 博纳也按照他们的捐款,以一元对一元的方式筹得今年的S$50万元捐款。这笔款项将资助就读于以下学校的儿童:彩虹中心义顺公园学校、彩虹中心玛格烈通道学校、圣安德烈自闭症学校、恩园学校以及亚洲妇女福利协会(Asian Women’s Welfare Association,简称 AWWA)特别学校。能为社区中的弱势群体带来积极而长久的影响,我们乐此不彼。

  • 2015

    博纳在 SG50金禧年为有需人士付出更多努力

    博纳以国家金禧的名义, 筹集了近 S$25万元,并以一元对一元的方式筹得共计S$50万元捐赠予公益金。为了筹得这笔款项,博纳继续使用“分享计划”(Social Help and Assistance by Employees,简称SHARE),方便我们定期捐款。

    同时,我们也发起了一项筹款活动。每个发布在社交媒体平台上带#heartbeatsSG50 标语的视频,博纳就捐出S$50元。博纳还举办了售旗日,公司全体员工和销售人员带着精心设计的铁罐到街上筹集更多善款,来为这特别的奉献之年画下圆满的句点。

  • 2014

    博纳向公益金捐款S$30万

    博纳销售人员在本地开创先河,承诺将部分佣金捐给公益金的工作场所捐赠计划 SHARE,员工通过该计划定期捐款,方便又省事。在短短六 个月内,公司为这项极具意义的事业筹集了 S$30万元,该笔资金投入于三所残疾儿童特殊教育学校。这三所学校包括:协助听障和视障儿童的励航学校、发掘轻度智力障碍和自闭症儿童之潜力的新加坡智障人士福利促进会(Movement for the Intellectually Disabled of Singapore,简称MINDS)陶乐园学校,以及教育多重残疾儿童的彩虹中心义顺公园学校。

  • 2012

    博纳大使建立一个充满爱的新加坡

    配合新加坡第 47 届国庆庆典,博纳产业公司首席执行官伊斯迈上校和20 位精心挑选的博纳大使,共同与《海峡时报》学校零用钱基金(Straits Times School Pocket Money Fund,简称STPMF)的 20 名儿童受益人,在滨海广场购物中心举行的国庆2012 “建立充满爱的新加坡”社区活动中动手制作迷你雕塑。

    本次活动是“博纳大使关怀项目”的一环,旨在为新加坡的贫困儿童筹集资金,使他们能通过教育来培养坚韧独立的品格,同时也让这些未来的国家栋梁能够以新加坡人的身份为傲。

  • 2011

    为慈善,尽剃发

    超过 40 名职员和销售人员自愿为“散发希望 ”(Hair for Hope)计划剃光头发,以协助儿童癌症基金会(Children’s Cancer Foundation),提高人们对癌症的认识,并改善癌症儿童及其家人的生活。我们最终筹集了S$50万元善款,与患癌儿童携手抗癌。

    博纳不仅仅是新加坡领先的房地产公司。我们想回馈社区:一个能让每个患癌儿童都能接受可负担的医疗护理的新加坡,就是我们的信念。

  • 2010

    创建未来

    博纳开展了另一项学校建设任务,这次目的地是距离柬埔寨首都金边北部约两小时车程的茶阳防村(Trayong Pong Village)。学校从头开始建造,最多可容纳 250 名学生。在这之前,学生们必须冒着生命危险,在危险的道路上步行近 8 公里才能抵达最近的学校。如今,有了这所学校,上学读书变得更加方便且安全。

  • 2009

    跨越国界

    博纳作为首要企业赞助商,承诺在三年内向新加坡儿童会捐赠三万元。这符合我们的企业社会责任“教育子孙,赋权后代”的主旨。

    同年,我们正式启动公司最大规模的项目之一。 博纳关怀计划筹集了超过七万元,作为在柬埔寨兴建一所学校的经费。出发到柬埔寨的团队由35 名公司职员和 13 名维多利亚初级学院学生组成,他们为教育设施进行粉刷工作、建造能提供干净饮水的过滤系统、抽水井、厕所隔间,并将捐赠物品分发给超过750名学生。

Press Releases

For media enquiries, please contact corpcomms@propnex.com.

第15 区永久地契聚落式共管洋房项目 Casa Fidelio 以 S$2,400 万保留价招标集售

March 19, 2025

2025年2月大众市场独占鳌头,Parktown Residence、逸泰·雅居爆款新盘热销创中央区外9年来新高

March 17, 2025

PropNex Unveils a Bold New Brand Identity and Appoints Key Strategic Leaders; Launches New Property Investment Book

March 10, 2025

Propnex's Comments On Housing And Real Estate-Related Announcements In Parliament

March 5, 2025

艺景峰和柏南华庭热销,推动 2025 年 1 月新私宅销售大涨

February 17, 2025

新私宅销售强劲、公共组屋需求坚挺,2024 年第四季私宅价格和组屋转售价双双上涨

January 24, 2025

新盘缺席市场及 11 月较高销售记录导致 2024 年 12 月新私宅销量环比暴跌 92%

January 15, 2025

PropNex Budget Wishlist 2025: Review ABSD Rate For CCR Home Purchase; Raise MSR For New EC Purchase; And Harmonise ABSD Remission Treatment For HDB Upgraders Buying A Private Home

January 8, 2025

Private Home Prices Jumped In Q4 2024 On Strong New Home Sales; HDB Resale Prices Rose At A Slower Pace On Softer Sales And Effects Of Tighter HDB Loan Curbs From August 2024

January 2, 2025

Blockbuster New Private Home Sales Amid Unprecedented Launches In November; Monthly Transactions Hit The Highest Since March 2013

December 16, 2024

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