Head of Research and Content
New home sales have been patchy in 2024, with a handful of projects clocking brisk sales while others were less sought-after by buyers and investors. In fact, 2024 looks on track to booking one of the slowest developers' sales in more than a decade.
Based on figures from the Urban Redevelopment Authority (URA), developers sold 3,049 new homes (ex. EC) in the first nine months of 2024 - down by nearly 43% from 5,329 units sold in the same period in 2023.
The fewer new projects coming on and the limited selection - as several launches are boutique developments - likely crimped choices for prospective buyers and investors. Many homebuyers have dipped into existing launches for buying opportunities in 2024.
All that is set to change and developers' sales may be turbocharged in 2025.
The market is set to welcome an attractive slate of new launches, with nearly 20 projects (see Table 1) expected to come on in the first half of 2025 (1H 2025). They include mixed developments in eye-catching locations, highly-anticipated city-fringe projects, and a clutch of exciting projects in the Core Central Region (CCR) - which raises the question, will the CCR roar back to life in 2025?
Table 1: Estimated new project launch pipeline in 1H 2025
S/N | Upcoming project | Location | Region | Tenure | No. of Units |
1 | The Orie | Lorong 1 Toa Payoh | RCR | 99 | 777 |
2 | Bagnall Haus (former Bagnall Court) | Upper East Coast Road | OCR | FH | 113 |
3 | Aurelle of Tampines (EC) | Tampines Street 62 | OCR | 99 | 760 |
4 | Marina Gardens Lane | Marina Gardens Lane | RCR | 99 | 937 |
5 | W Residences Singapore- Marina View | Marina View | CCR | 99 | 683 |
6 | Aurea | Beach Road | CCR | 99 | 188 |
7 | Arina East Residences | Tanjong Rhu Road | RCR | FH | 107 |
8 | Lentor Central Residences | Lentor Central | OCR | 99 | 477 |
9 | ELTA | Clementi Avenue 1 | OCR | 99 | 501 |
10 | Former Anson Centre | Anson Road | CCR | 99 | 87 |
11 | 132 Sophia Road | Sophia Road | CCR | 103 | 45 |
12 | Bukit Timah and Duke's Road | Bukit Timah Road/ Duke's Road | CCR | FH | 40 |
13 | Former Robertson Walk | Unity Street | CCR | 99 | 414 |
14 | Media Circle GLS | Media Circle | RCR | 99 | 355 |
15 | Orchard Boulevard GLS | Orchard Boulevard | CCR | 99 | 280 |
16 | Plantation Close (EC) (2) | Plantation Close | OCR | 99 | 560 |
17 | Keppel Bay Plot 6 | Keppel Bay | RCR | 99 | 86 |
18 | Parktown Residence | Tampines Avenue 11 | OCR | 99 | 1,193 |
19 | Newport Residences | Anson Road | CCR | FH | 246 |
Source: PropNex Research, PropNex International (as at 28 November 2024), subject to change without prior notice
Here's a list of some highlighted projects (with more than 300 units in development) based on certain key locational or project attributes.
First-timer homebuyers and HDB upgraders who are seeking a more accessible entry to the private residential market can look to two upcoming executive condo projects which may be launched in 1H 2025. One of them being the 760-unit
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