When seeking out a dream home, what do buyers look out for? Many will often state attributes like being located near an MRT station, plenty of amenities, and schools in the vicinity. Given the phrase "Time is Money", it is unsurprising that many homebuyers zero in on projects that offer the greatest convenience.

If all this sounds enticing, the new integrated development coming to Hougang may be of interest to you. The tender for the 'commercial and residential' site in Hougang Central - which can yield an estimated 835 units and 40,000 sqm of commercial space - closed on 16 December 2025 and garnered three bids. The top bid of $1.5 billion, which was submitted by Horizon Residential, translates to a land rate of $1,179 psf per plot ratio (psf ppr). As the first major condominium launch in the neighbourhood in around six years, the upcoming mixed-use project could see healthy pent-up demand.

MRT right at your doorstep
Being an integrated development, it will be connected to the Hougang bus interchange and virtually on the doorstep of Hougang MRT station on the North-East Line (NEL). Via the NEL, residents will have easy access to MRT interchanges in Serangoon, Little India, Dhoby Ghaut, and Outram Park.

With Hougang MRT station soon to be linked to the upcoming Cross Island Line (CRL), the development will enjoy even better connectivity to other parts of Singapore. The CRL takes commuters to various interchange stations, linking up with the North-South Line (Ang Mo Kio station), the Thomson-East Coast Line (Bright Hill station), the Downtown Line (King Albert Park station), and the East-West Line (Pasir Ris and Clementi stations). In addition, the CRL extension to Changi Airport Terminal 5 is currently under development and is expected to be completed in the 2030s.

Amenities galore
The Hougang Central project is also well-positioned among a myriad of amenities. As a mixed-use development, future residents can enjoy the convenience of commercial offerings on-site, including a supermarket, food court, and shops. For other options, the newly refurbished Hougang Mall is mere minutes' walk away, and also offers a supermarket, along with a variety of food, retail, and services options. Meanwhile, the HDB residential area adjacent to Hougang Mall also has several shops.

For those willing to travel a little further via the NEL, it opens up a wider selection of retail offerings. These include NEX in Serangoon, Woodleigh Mall, Heartland Mall in Kovan, Compass One in Sengkang, Sengkang Grand Mall in Buangkok, and even Waterway Point and Punggol Coast Mall.

If getting in a morning jog or cycling session is more your jam, there are plenty of exercise spots near the Hougang Central plot. The Punggol Park is about 10-minutes' walk away and is part of the North Eastern Riverine Loop that runs through Buangkok, Sengkang and Punggol - perfect for leisure walks and cycling. For those who prefer some sporting action, the Punggol Community Club and Hougang Skatepark is situated just opposite the upcoming development, while the Hougang Sports Centre nearby is set to re-open in Q1 2026.

Schools in the vicinity
Families with young children may also be glad to know there are a myriad of primary schools within 1-km from the development, including CHIJ Our Lady of the Nativity Primary, Holy Innocents' Primary School, Monfort Junior School, Punggol Primary School, and Yio Chu Kang Primary school. Other schools like Monfort Secondary school, Holy Innocents' High school, Xinmin Primary and Secondary schools, and Serangoon Secondary School are also nearby, with the new Singapore Institute of Technology (SIT) campus in Punggol Coast just four MRT stops from Hougang.

Taken together, this project in Hougang Central checks many boxes in terms of what buyers are looking for in a home. Being in an amenity-rich area and within walking distance to the bus interchange and MRT station, this project will likely draw strong buying interest from both end-users and investors.

About the Developer
Horizon Residential is a consortium comprising UOL Group, CapitaLand, Singapore Land Group, and Kheng Leong, all whom are renowned property developers in Singapore.

UOL Group is a leading developer and public-listed firm with a proven track record of more than 60 years. It boasts a diversified portfolio of development and investment properties, hotels and serviced suites in Asia, Oceania, Europe, and North America. Some of its notable residential projects include Skye at Holland, UPPERHOUSE at Orchard Boulevard, Parktown Residence, and Meyer Blue.

CapitaLand is one of Singapore's leading public-listed property developers, with a portfolio focused on real estate investment management and real estate development. CapitaLand Development (CLD) is the development arm of CapitaLand Group, focusing on its core markets of Singapore, China and Vietnam across various asset classes, including integrated developments, retail, office, residential, business parks, industrial, logistics and data centers. Some notable residential projects include Skye at Holland, Parktown Residence, LyndenWoods, J'den, and CanningHill Piers.

Singapore Land Group (SingLand), formerly United Industrial Corporation Limited, is a partly-owned subsidiary of the UOL Group. Singapore Land too, has a diversified portfolio comprising commercial investment properties, residential developments, hotels and IT services. Its residential development properties include Skye at Holland, UPPERHOUSE at Orchard Boulevard, Parktown Residence, and Meyer Blue.

Founded in 1949, Kheng Leong Company is a Singapore-based real-estate developer and investment group with interests in property development and commercial investment. Among its residential portfolio include projects like Skye at Holland, Canberra Crescent Residences, 21 Anderson, and 32 Gilstead.